Sydney Smiles Dental

This month the creative team has selected a dental website from Chatswood.

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Team review and scores.

First Impressions

The user experience was very outdated, too simplistic, and performed very poorly with Google pange ranking. It's clear the site could have a much higher customer acquisition rate and benefit from some more recent advances in web design and development.

  • Design


    Typical Layout and Design

    The design is very typical of an old dentist website. Standard menu items. Basic formatting. Lack of call to actions. Cluttered and often confusing layout.

  • Branding


    Stock Logo

    The logo design and general branding of the business is actually very basic and the design doesn't scale well or provide a strong recognisable silhouette.

  • User Experience


    Confusing and Cluttered

    Customers have a goal when they find a website. They want to find out key information, determine if the service can be trusted, learn about the people behing the business, and make contact quickly and easily. This website attempts these goals, but makes a number of basic mistakes that hinders this goal.

  • Technology


    Wordpress, but setup incorrectly

    The website runs on Wordpress which is an excellent solution for this business. However, the server configurement and incorrectly setup cloud-based server puts this at one of the slowest sites we have come across.

  • Social


    Small traction

    The Facebook page is a good decision for this company, however they are lacking traction which is quite easy to obtain once you know the right techniques.


Score 7/30

Optimising your website's performance is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue.


Score 20/30

Making sure your website is easy for users to discover — and easy for search bots to understand—with better page titles, headings, and meta descriptions.

Recommended Improvements

Web Development

Revamp website to improve first impressions. Upgrade contact form technology. Use integrated booking system to help convert more visitors.

Booking System

Upgrade contact form technology and use an integrated booking system rather than a third party option.

New Content

Updating the blog more frequently will help to improve SEO ranking and attract organic traffic. Use this to help show the staff are Key People of Influence.

Design Concept

The designs below show a concept design that we feel would dramatically improve online sales and lead generations of potential customers. The key features include obvious call-to-actions, an advanced booking system, highlighting featured services, adding customer testimonials and success stories, and including a price list that get's straight to the point.

Client:Sydney Smiles Dental

Date:30 May, 2016


Having recently looked for a dentist in Chatswood, I jumped online like everyone does. After a while I discoverd Sydney Smiles Dental after a bit of a Google search. My first impressions were pretty typical of other competitor websites that I found.

My goal for this challenge was to design a fresh and engaging website. More importantly I wanted to implement a booking system, powerful customer onboarding tools, and provide a clear marketing plan for the business to leverage off.