This month the creative team has selected a dental website from St Ives.
The user experience was very outdated, too simplistic, and performed very poorly with Google pange ranking. It's clear the site could have a much higher customer acquisition rate and benefit from some more recent advances in web design and development.
The design is very typical of an old dentist website. Standard menu items. Basic formatting. Lack of call to actions. Cluttered and often confusing layout.
The logo design and general branding of the business is actually very basic and the design doesn't scale well or provide a strong recognisable silhouette.
Customers have a goal when they find a website. They want to find out key information, determine if the service can be trusted, learn about the people behing the business, and make contact quickly and easily. This website attempts these goals, but makes a number of basic mistakes that hinders this goal.
The website runs on JQuery and HTML which is a basic solution. The site was built using Dreamweaver which is isn't available anymore, and for good reason. There are much more powerful and simpler platforms to work with today.
There is absolutely no social media precense at all. A Facebook page would be a good decision for this company, and it would grow their user base. This is also the most successful approach to contacting customers to offer deals and provide updates - excellent work.
Optimising your website's performance is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue.
Traffic from mobile devices is growing fast. Optimize your website for mobile or you'll miss out on valuable traffic, leads, and revenue.
Making sure your website is easy for users to discover — and easy for search bots to understand—with better page titles, headings, and meta descriptions.
Websites that are not optimised for mobile devices are severly penalised by Google SEO ranking. This is a critical step for all businesses.
Upgrade contact form technology and use an integrated booking system rather than a third party option.
Revamp website to improve first impressions. The current site is doing a number of things correctly, but they just need a little advice.
The designs below show a concept design that we feel would dramatically improve online sales and lead generations of potential customers. The key features include obvious call-to-actions, an advanced booking system, highlighting featured services, adding customer testimonials and success stories, and including a price list that get's straight to the point.
Having recently looked for a dentist in St Ives, I jumped online like everyone does. After a while I discoverd St Ives Dental Group after a bit of a Google search. My first impressions were pretty typical of other competitor websites that I found.
My goal for this challenge was to design a fresh and engaging website. More importantly I wanted to implement a booking system, powerful customer onboarding tools, and provide a clear marketing plan for the business to leverage off.