Diamond Care Dental

This month the creative team has selected a dental website from Sydney.

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Team review and scores.

First Impressions

The user experience was outdated, a little confusing, and didn't reflect the same quality of service as presented at the surgery.

  • Design


    Typical Layout and Design

    The design is very typical of a dentist website. The colours were dark and hard to read. Adding a crisp and vibrant colour palette would help.

  • Branding


    Safe and Suitable

    The logo design and general branding of the business is actually quite suitable. There is room for improvement, but there are bigger issues to focus on right.

  • User Experience


    Confusing and Cluttered

    Customers have a goal when they find a website. They want to find out key information, determine if the service can be trusted, learn about the people behing the business, and make contact quickly and easily. This website attempts these goals, but makes a number of basic mistakes that hinders this goal.

  • Technology


    Wordpress and Apache

    The website runs on Wordpress which is an excellent solution for this business. However, the server configurement and lack of a cloud-based server is a concern. The speed is also a major concern.

  • Social


    Facebook only

    The Facebook page is a good decision for this company, however they are lacking a newsletter which is the most successful approach to contacting customers to offer deals and provide updates.


Score 9/30

Optimising your website's performance is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue.


Score 21/30

Making sure your website is easy for users to discover — and easy for search bots to understand—with better page titles, headings, and meta descriptions.

Recommended Improvements

Web Development

Revamp website to improve first impressions. Upgrade contact form technology. Use integrated booking system instead of Centaur Portal.


Current paid advertising is actually doing more harm than good. Showcase more about the staff and build their reputations on the website.


Use social media to showcase techniques and advanced technologies in the surgery. Show followers tips about hygiene, and provide discounts and advice.

Design Concept

The designs below show a concept design that we feel would dramatically improve the online sales lead generation of potential customers. The key features include obvious call-to-actions, an advanced booking system, featured services, customer testimonials, success stories, and a price list that get's straight to the point.

Client:Diamond Care Dental

Date:30 May, 2016


Having recently looked for a dentist in Sydney, I jumped online like everyone does. After a while I discoverd Diamond Care Dental via a paid Google Advertisement. My first impressions were pretty typical of other competitor websites that I found.

My goal for this challenge was to design a fresh and engaging website. More importantly I wanted to implement a booking system, powerful customer onboarding tools, and provide a clear marketing plan for the business to leverage off.